alterna
a collective, alternative business advisory platform
alterna is a collective business advisory platform offering an alternative approach to business growth and project development. We work alongside businesses and individuals to identify growth opportunities, coordinate impactful initiatives and navigate challenges while mitigating risk.
We actively engage with our partners in a number of activities including; business development, strategic partnerships, regional expansion, financing, project development, investment strategy, deal sourcing, asset management, dispute resolution and resource management.
Our collaborative approach places value in personal relationships and human interaction; prioritizing fostering strategic partnerships, nurturing professional relationships and maintaining a focus on integrity, expertise and cooperation to deliver exceptional results across all our projects.
CAPABILITIES
We bring a wide range of capabilities and industry experience to help drive growth and success on behalf of our partners. Our work spans business growth initiatives, strategic partnerships, project development & resourcing. We also actively participate in investment advisory, deal origination, capital raising and asset management on behalf of regional and international entities.
We further support our partners by assisting in litigation finance, distressed asset recovery, claims management and dispute resolution; ensuring continuity when challenges arise and delivering outcomes that align with our stakeholders' goals and protect long-term value.
While implementing the latest technological applications in our projects, we place great value on soft skills and human-centered interaction in the way we carry out our work. This balanced approach has been consistently appreciated by our partners and enabled us to deliver a sustained strategic advantage.
SECTORS
Our work spans multiple sectors internationally, where we help businesses and investors navigate complex challenges and capitalize on emerging opportunities:
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Business Advisory & Development
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Infrastructure, Energy & Essential Assets
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Engineering, Construction & Project Delivery
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Technology Ventures & Innovation
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Venture Capital, Funds & Alternative Investments
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Sports, Entertainment & Experiential Projects
MANAGING PARTNER
Bashar is the Managing Partner and Head of Partnerships & Growth at alterna where he leads strategic direction and oversees the development of key partnerships and business relationships. In addition to driving growth initiatives and project advisory, he manages the day-to-day operations of the collective platform; ensuring alignment across projects, teams, and client engagements.
Bashar holds an undergraduate degree in Civil Engineering and a Master’s degree in Construction Management, complemented by practical experience in the design and delivery of engineering & development projects. His technical abilities, keen eye for identifying commercial opportunities and collaborative leadership style enable him to effectively bridge technical expertise with business strategy, contributing to long-term value creation and growth.
Bashar Abuljebain
Managing Partner
Bashar Abuljebain
Managing Partner
OUR TEAM
Our team is a collective of seasoned professionals from diverse backgrounds and disciplines. Each member brings distinct skills and experience, united by a shared mindset rooted in trust, collaboration, and strategic partnership. We engage only in select projects where values align and purpose is clear, combining independent expertise with a strong culture of teamwork.
Together, we focus on building meaningful relationships and delivering real value through dedicated, hands-on execution.Our team structure is intentionally flexible, allowing us to bring in the best-suited professionals for each project's requirements.
We regularly collaborate with trusted specialists on a per-project basis, ensuring each collaboration is tailored, focused, and built to deliver impactful results. By optimizing resources, we ensure the best value for our partners while aligning with their strategic goals.
CONTACT
alterna advisory & development
Meydan Grandstand
6th floor, Meydan
Dubai, United Arab Emirates
+ 971 50 5511485
alterna 2025